Enjoy or Die started in college 10 years ago. Bored of studying and inspired by the community of music bloggers, I launched my own music blog (which is still online: enjoyordie.tumblr.com). As a college kid with an unconditional love of life, the name came from my hedonist aspirations.
Enjoy. Or Die.
This life we live is filed with too many wonderful gifts not to enjoy them. If I don't, I might as well not live.
Fast forward 10 years, my entrepreneur friends inspired me to push the idea further. Thus, I embarked onto the great journey of entrepreneurship, fueled by the vision to create a powerful brand that reminds people to stop and smell the roses, to appreciate life in its simplicity, and to enjoy myself doing it.